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Proply
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YOUR PEOPLE. YOUR PROPERTIES. ONE PLACE.

A little less admin.
A lot more agency.

Bring your conversations, cases and next steps together.
A clearer day for the people behind every property.

Take a look inside Built for Ireland · Currently in pilot development
More space for the work that matters.

Property work has a lot of moving parts.
They belong in the same picture.

Conversations Properties Cases Decisions

A CLEARER WORKING DAY

See what matters.
Know what comes next.

From the first message to the next decision, keep the property, the people and the reason in view.

Inside ProplyInteractive preview · Example records

Start with what needs you.

A shared view of the day’s work. Open a task, follow a conversation or review the next decision.

Proply / Harbour & Co.Example workspace

Today

Your agency, together
MONDAY, 7 SEPTEMBER

A clear place to start.

Needs your attention3 next steps

Explore the views and select a record. This preview uses example data; changes stay in this page.

There’s more to the working day.

Explore conversations, properties, casework, maintenance and the controls behind them.

Explore the whole platform

CONNECTED AROUND THE WORK

Less chasing the details.
More moving things forward.

THE PORTFOLIO

A place for every property.

Keep addresses, availability and rent details in view. Open a property when you need the fuller picture, or take the current view with you as an export.

From the portfolio to the individual record, keep the details easy to find.

Proply / Harbour & Co.Example workspace

Portfolio

Your agency, together
PropertyMonthly rentStatus
€2,850Available
€3,650Viewing
€2,450Occupied
PROPERTY DETAILS

14 Pembroke Lane

Monthly rent
€2,850
Bedrooms
2
Status
Available

CONVERSATIONS

The message.
And what comes next.

Work through incoming conversations, see what needs a reply and keep a follow-up from slipping out of sight.

Proply / Harbour & Co.Example workspace

Inbox

Your agency, together
A viewing at Pembroke LaneFollow up
Aoife Kelly

Hi, I love the look of the apartment. Would a viewing on Thursday afternoon be possible?

Harbour & Co.

Thanks, Aoife. I’ve noted Thursday afternoon as your preference. We’ll confirm the time with you before booking.

14 Pembroke Lane · Letting

CASEWORK

The people. The paperwork.
The same story.

Keep tasks, supporting documents and decisions connected to the case. Give the next person the context they need to carry it forward.

Proply / Harbour & Co.Example workspace

Casework

Your agency, together
LETTING · DUBLIN 4

14 Pembroke Lane

Marketing
Next action
Document review
Open tasks
3
People
2
NEXT ACTION

Review the letting documents

Keep the landlord’s instruction and supporting documents together before the next step.

RECENT ACTIVITY

Property details recorded

Landlord instruction received

Documents ready for review

AI SUPPORT. HUMAN AUTHORITY.

Helpful in the background.
Clear at every decision.

Good agency work needs judgement. Proply is being built to prepare the work, surface the evidence and keep people in control.

Explore the review experience
01

Context before action

Bring the source conversation, property and case into the decision.

02

A clear point of approval

Understand the proposed action before giving it the go-ahead.

03

An honest view of progress

Make waiting, blocked and completed work easy to tell apart.

A FEW THINGS TO KNOW

A clearer start.

Where the product is today,
and where it is heading.

Who is Proply for?

Proply is being developed for letting agencies and property managers, starting with Ireland. It brings agency records, case work, communications and supervised AI into a shared workspace.

Can I use it with live clients today?

The Ireland platform is currently in synthetic pilot testing. Walkthroughs use sample records. Live client operations will follow only after the relevant operational, provider and regulatory checks are complete.

What does the AI do?

The platform is designed to help organise incoming work and prepare proposed actions for review. People retain authority over regulated decisions. The interactive views on this page use example records; they do not send messages or change agency data.

Is Proply available in Portugal?

A Portugal application is in development, including local deals, compliance and valuation tools. It is earlier in development than the Ireland application.

How can I see more?

Check the demo calendar below to arrange a conversation about your agency, the current product and what a suitable pilot would involve.

LET’S START WITH YOUR AGENCY

Your working day.
With a little more space.

See the product, share your workflow, and explore what a Proply pilot could look like.

Check demo availability An early look. A practical conversation.
A quiet, sunlit workspace with a wooden desk beside a sash window.